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When it finally loaded, she studied the photos.
“You did the vase in my room.”
“Yes! Good eye.”
“And the candleholders on the mantel in the front parlor.”
“Very good eye.”
“I like your work—the photos are good, show it off, but it’s not organized, and they come off a little muddy against your background colors. You’ve got vases—and I love this one.” She hovered the cursor over it. “You’ve got them mixed in with bowls, platters—baking dishes,” she continued, and waited while it brought up the next page. “Pots with mugs and wine coolers and so on. I can fix this.”
Already seeing it, Sonya nodded.
“You and your work aren’t pale and muddy. You need something more striking, more arty. And you need a much better format. It needs to load fast—people have no patience. Revise the Shop tab,” shemuttered. “We’ll add an About the Artist tab. We should have some photos of you making pots and stuff.”
“Throwing. You throw pots.”
“That. At least one piece from, what, a hunk of clay, through the stages to complete.”
“Oh, I like that.”
“Facebook, Instagram?”
Anna made a noncommittal sound, shrugged.
“I’ll fix it. Do you have business cards?”
“No.”
“I’ll fix it. Brochures. Small, colorful trifolds, I think, you can leave at local businesses—and there’s your husband’s hotel. That’s a built-in right there. Here’s what I’m going to do.
“I’m going to do a mood board, a template—an inactive website, the shell of one. No charge.”
“Listen, your time’s—”
“Consider it a very sincere thanks for helping stock my kitchen. You’ll look that over, and if you like what you see, we’ll go from there. If you don’t, no obligation.”
“I have a feeling I’ll like it.”
“I’m good at what I do.”
“So am I.” Hands in pockets, Anna studied the computer screen. “And you’re right, it doesn’t show well, at all.”
“Let’s sit down in what I’ve just decided is my consulting area.” After picking up her tablet, she gestured to the leather sofa facing the fire. “First, let me get your contacts so I can send you some options.”
Once they’d settled and Sonya put Anna’s information in her contacts list, she moved to the next phase.
“First, I’m going to suggest a name change for your business.”
“Really?” Obviously dubious, Anna hedged. “I don’t want anything cutesy, you know? I want to keep it simple, so it’s about the art, the pottery.”
“Exactly. Your pieces can be displayed, as art, but what I’ve seen on your website, and here in the manor, you create the usable, art with purpose. Practical Art.”
She brought up her drawing app, and using her stylist, wrote thatout giving the first letters in each word a sweep, keeping the rest of the words in clear, concise cursive.
“That’s really good.”
“Just a first pass, but it says what it is, so simply. It says you can have something beautiful you can use. I’ll play with the font, but something like this, in a strong color, has impact.”
