Page 35 of The Examiner

Patrick Bright

Patrick again chose to work on a campaign for his shop. His first element was an extensive e-billboard ad campaign, designed to be displayed alongside major roads. His second element was a social-media reel that incorporated a quotations game, with quotes relevant to art supplies. While a trade-based supplies company would probably never require either of these, the simple design of pencils and paintbrushes falling like rain was eye-catching enough and showed that he has at least started to work with FlowHand 11. His quotations game revealed that Patrick is unfamiliar with the sort of content likely to go viral on social media. However, inadvertently he managed to create something that potentially could. As ‘The pen is mightier than the sword’ scrolled across the screen, it froze on ‘pen is’. Grade: B–

Jonathan Danners

Jonathan devised a multimedia campaign for his family art gallery. It comprised a print ad and e-poster for local bus stops and roads, intended to drive footfall to a new (fictional) exhibition. It was entitled ‘The Beauty of Fraud’, a quirky event featuring artworks known to be clever fakes, such as an image of the Mona Lisa melting into an inflatable Halloween skeleton with an alarming decomposed skull, to demonstrate that one never knows what is lurking beneath the surface. Jonathan’s campaign was a clever idea but never quite delivered, thanks to his basic lack of technical ability. While collaboration is encouraged on MMAM, Jonathan would also do better if he concentrated on his own work and not that of others. Grade: C–

Alyson Lang

Alyson once again delivered an ad campaign as good as, if not better than, any devised by a top agency. She also showed her confidence and courage in that she chose a completely new project. Her print and poster ads were part of a (fictional) recruitment campaign for Royal Hastings, advertising for a senior tutor on this very course. Her poster depicted an unhappy woman in a suit gradually becoming less conventional in her dress until she was relaxed and happy in her new role. She set herself a difficult task and not only achieved her aim, but excelled. Grade: A+

Ludya Parak

Ludya continued her ad campaign for the paddleboarding school of her first assignment. Unfortunately, she came unstuck early in its execution, because beyond a reel of her personal snaps of children paddleboarding, there wasn’t much else to work with. Most of the pictures included Ludya herself, revealing that she wasn’t even the main photographer for this piece. Ludya submitted her work five minutes before the deadline, alongside a special-consideration form citing ‘personal reasons’ preventing her from completing the task to the best of her abilities. She has submitted a special-consideration form with every assignment so far. Her design feels rushed and not up to her usual standard of solid competence. She needs to balance her time effectively between this course and her paid work. Grade: D–

Cameron Wesley

Cameron submitted a solid campaign of e-posters and print ads for a well-known brand of tampons and sanitary towels. It was designed to highlight the company’s ecological credentials and sustainable, biodegradable materials in the face of competition from reusable products. A quick google took me straight to a trade-paper article about the campaign, which ran six years ago, was nominated for an industry award and was devised by the company Cameron worked for at the time. He is not even named as a creative on it. I cannot grade Cameron for work that is clearly not his. He has been contacted and a meeting requested to discuss his future on the course. Grade: Ungraded

Doodle message group [Private] Hannah and Cameron, 21 November 2023:

Hannah O’Donnell

Your assignment is ungraded again. Can you meet with me and Gela this week?

Cameron Wesley

Bit busy. I’ll submit something else.

Hannah O’Donnell

Nonetheless, we’d like to discuss how best to support you in completing this course.

Cameron Wesley

Gela knows why I’m not as productive as the others. I’ll try and send something by the end of the week.

Doodle message group MMAM(FTP), 21 November 2023:

Jem Badhuri

Cameron, did you not submit anything at all?

Patrick Bright

He hasn’t been on Doodle for ages, Jem.

Jem Badhuri

I think he’s going to leave the course. Gela will have more time for the rest of us.

Patrick Bright

I hope not. One less team member to muck in on the final project.

Jem Badhuri

I’m stoked about my grade for Assignment Three. 2D is a nightmare for me. I find the software easy enough to use, but I know my strengths and weaknesses. I think and work in three dimensions.