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One
Wesley Jackson sat in his corporate office in Houston, riding herd on the department heads attending the meeting he’d called. It had been a long two hours, and he was about done. Thankfully, things were winding down now and he could get out of the city. He didn’t mind coming into town once in a while, but he always seemed to breathe deeper and easier back home in Royal.
Didn’t appear to matter how successful he became, he’d always be a small-town guy at the heart of it. Just as, he thought with an inner smile as he set one booted foot on his knee, you couldn’t take Texas out of the businessman.
“Am I keeping you from something important?” Wes asked suddenly when he noticed Mike Stein, the youngest man on his PR team, staring out a window from the other side of his wide mahogany desk.
Mike flinched. He was energetic, usually eager, but a little distracted today. Not hard to understand, Wes thought, considering it was January 2 and everyone in the office was probably nursing the dregs of a hangover from various New Year’s parties. And Wes could cut the kid a small break, but that was done now.
“What?” Mike blurted. “No, absolutely not. Sorry.”
Tony Danvers snorted, then hid the sound behind a cough.
Wes’s gaze slid to him, then to the woman sitting on the other side of him. Mike was new, but talented and driven. Tony knew his way around the company blindfolded, and Donna Higgs had her finger on the pulse of every department in the building. The three of them exemplified exactly what he expected from his employees. Dedication. Determination. Results.
Since everything else he’d wanted discussed had been covered in the last two hours, Wes finally brought up the most important item on his agenda.
“The Just Like Me line,” he said, flicking a glance at Tony Danvers. “Any problems? We on track for spring delivery to outlets?”
This new doll was destined to be the biggest thing in the country. At least, he told himself, that was the plan. There were dolls that could be specially ordered to look like a child, of course. But Wes’s company had the jump on even them. With the accessories available and the quick turnaround, the Just Like Me doll was going to smash all sales record previously set for...anything. He smiled to himself just thinking about it. A line of dolls that looked like their owners. Parents could find a doll that resembled their child, either online or at retail locations. Or they could special order one with accessories to make it even more like the child in question.
Wes once considered bringing the doll out early, to catch the Christmas
shopping frenzy. But he’d decided against it, banking on the fact that by February children would already be tired of their Christmas toys and looking for something new.
He was counting on making such an impact that by next Christmas, the dolls would be on every kid’s wish list. And every child who had already received one would be looking for another. Maybe one in the image of a best friend or a sibling.
The possibilities were endless.
Tony sat back in his brown leather chair, hooked one ankle on a knee. “We’re right on schedule, boss. We’ve got dozens of different designs of dolls. Every ethnicity, every hair type I’ve ever heard of, and a few that were news to me.”
“You’re so male,” Donna Higgs, the marketing director, muttered with a shake of her head.
Tony winked at her. “Thanks for noticing.”
Wes grinned but not at the two friends’ byplay. His company, Texas Toy Goods Inc., was going to be the most talked-about toy company in the country once these dolls hit. Marketing, under Donna’s steady hand, was already set for a huge campaign, he had the PR department set to flood social media, and a test group of kids had already proclaimed the doll a winner. After ten years of steady growth, Wes’s company was poised for a jump that would change Wes from a multimillionaire to a billionaire practically overnight.
He’d started his company on not much more than a shoestring. He had had ideas, a partner he’d managed to buy out several years ago and a small inheritance from his father. With that, and his own driving ambition, Wes built a reputation for coming up with new ways of doing things in a centuries-old industry. He was known for his innovation and creativity. Thanks to him, and the best employees in the business, they’d built on their early successes until TTG was a presence in the toy industry. And the Just Like Me doll was going to give them that one last push over the top.
Each doll was unique in its own way and was going to appeal to every child on the planet. He had visions of European distribution as well, and knew that soon Texas Toy Goods was going to be an unstoppable force in the industry. And that wasn’t even counting the upcoming merger he was working on with Teddy Bradford, the current CEO of PlayCo, or his other ventures under the Texas brand umbrella.
“So,” Wes said, bringing them back on topic, “if the parent doesn’t find exactly what they’re looking for, we’re set up for them to order specifics.”
“Absolutely.” Tony straightened up then leaned forward, bracing his forearms on his knees. “There’ll be a kiosk in every toy department. The computer will link them to us and they can put in an order for any specific detail they need. Say, if the child has a prosthetic, we can match it. If the child has a specific disability, we’re prepared for everything. From wheelchairs to braces, we can give every child out there the feeling of being special. Having a doll in their own image. Naturally, specific orders would take a little longer...”
Wes frowned. “How much longer?”
“Negligible,” Donna put in. She checked something on her iPad and looked up at him. “I know Tony’s production, but in marketing, we’ve been working with turnaround time so we can advertise it. With the wide array of dolls already available, we can put out a special order in a couple of days.”
“That works.” Nodding now, Wes leaned back in his own chair. “Make sure the factory floor is up to speed on this, and I want a centralized area devoted only to this project.”
“Uh, boss?” Mike Stein held up one hand as if he were in class. But then, he was young and enthusiastic and would eventually get used to the more wide-open discussions Wes preferred during meetings.
“What is it?”
Mike glanced at the others before looking back at Wes. “We’ve got the ads lined up and the social media blast is ready to roll on the day.”
“Good.”
“But,” Mike added, “I know it’s not my department—”
“Doesn’t matter,” Wes told him. He liked his people being interested in all departments, not just their specialties.
“Okay. I was thinking, having a dedicated area at the factory could be problematic.”
Tony actually leaned a little toward the left, putting some distance between himself and the new guy. At least the others knew better than to tell Wes something couldn’t be done.
“Why’s that?” Wes asked calmly.
“Well, it means pulling people off the line and setting them up to handle only these special orders.”
