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“I thought I was open to possibilities, but I’d closed off the idea of subscription services, assuming online was preferred.”
“You can’t know if you don’t poll your customers. Ask them what they want. You’d be surprised,” Zoe said.
“Don’t think people won’t pay for a service. Because they will,” Remi said.
Zoe nodded. “Everything’s subscription services these days. People expect it.”
I chewed my bottom lip. “I’d want to make it unique. Offer them something they won’t get with another online service.”
Zoe eyes brightened. “Maybe branded Petals vases.”
“Or even a little tool kit to go with it. Flower shears and gloves,” Remi said.
Immediately, the image of a mason jar with a flower and the letter P inside came to mind. “I love that idea.”
We fell silent for a few seconds, everyone lost in thought.
“What about including a note with the flowers? What they are, what they mean. Do you think people would like that?” I asked them, eager to hear their thoughts.
Zoe pursed her lips. “I’ve always wondered about what the flowers mean, but nothing comes with them besides a vase. The company I ordered from didn’t even tell me what was in the bouquet or how to care for them.”
“I think it’s included in the description online,” I said, not afraid to admit I’d stalked these sites when I was feeling low.
“But who wants to look it up? That’s extra work. The reason you splurge for a service like that is to feel special, pampered even,” Zoe explained.
Remi pointed at Zoe. “That’s a good point. It’s a luxury service. People want to feel pampered and taken care of.”
I tapped a finger on my bottom lip. “I could easily include a card with information about the flowers, whether they’re toxic to pets, and what they mean.”
It would be something extra that would be a nice touch.
“You could sign it with your name. Make it personal,” Remi said.
Zoe nodded. “Oh, good idea. It’s not like you’re shipping them. You’ll arrange the flowers in the shop. So, even if you have the cards printed in bulk, you could sign them personally.”
“At least for now. If it takes off, you could change that to a printed signature later,” Remi said.
Inspiration flowed through my body, making me feel like anything was possible. “I love it. Would I have them pick it up or deliver to the customers?”
The girls were quiet for a few seconds before Remi said, “You could do either, but delivery would be better.”
My shoulders fell. “It all comes back to the van not being reliable.”
“Do you like the idea of a subscription service? Does it make you excited? Because if not, I wouldn’t do it.”
“I love the idea of serving customers in this way. Maybe I could find out what they like and personalize their arrangements more each month.”
“That’s a nice touch when you’re small. If it blows up, it might be hard to keep up. You’d need to hire more employees, make sure your website could handle the extra traffic—” Remi’s voice fell off when I held up my hand to stop her.
“I think you’re getting ahead of yourself. We don’t even know if I can make it happen.”
“Oh, where there’s a will, there’s a way. That sounds cliché, but it’s true.” Remi shrugged. “When you’re passionate about something, and determined to make it happen, I find it usually does.” Remi’s tone was thoughtful.
“Remi does life and health coaching on the side,” Zoe said.
“I can tell. You’ve been very inspiring.”
Remi shrugged. “I just point you in the direction you already wanted to go.”
