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“Yes,” he said.

“Hate to break it to you, but that is part of why you’re doing so well too compared to last year.”

He sighed. “I know. I’m going to keep it up. I’ve got her coming in five days a week to make all the desserts. When I’m there I’ll make something, as we know people do like some of my signature cakes.”

“Triple chocolate fudge. Did you bring me a piece?”

“I came in empty handed, so that is your answer,” he said. But he’d make sure she got a piece this week.

Kelsey pouted a bit. “It was worth a shot. Back to why you came in. Advertising. What are you looking to do and spend?”

“I did find out Hadley has a background in marketing and advertising too. That was her job before she moved here and what she went to college for. The baking is a hobby.”

“Really?” Kelsey said. “Then I’m doing great for your business.”

“How do you figure?” he asked, frowning.

“I suggested you expand your advertising before and you didn’t listen. I suggested Southside to you and then this is kind of landing into your lap like it was meant to be. And you think she’s hot, so hey, Amore Island. Fate? You know how it is.”

“Wise ass,” he said. “I’m not thinking of any of that.” And he wished his sister didn’t just point it all out in her logical OCD mind.

Just because he thought Hadley was attractive and caught his eye on more than looks didn’t mean it had anything to do with the lore of this island.

“I’m sure you’re not, but you heard it from me first.”

“Like you are going to remind me forever,” he said. “She’s going to set up some social media things for me. There is already a Facebook page and I’ll give her access to start posting things there and set up some ads. I don’t know how to do that. I asked her to work up some ideas for other social media too.”

“There are plenty to do,” Kelsey said. “But you need a following too.”

“Which I’m sure I can get easily enough if Hadley knows what she is doing.”

“And,” Kelsey said, “if you link into other family members’ profiles it will go faster.”

He knew that and would suggest it. Many of the businesses on the island had all those accounts. Bond Casino, The Retreat. Bond Realty. Atlantic Rise. He’d get all his father’s businesses with it too. He’d make sure Hadley followed them and they were followed back or however it worked. His family was good about spreading the love and he’d make some calls. It’d work out for everyone.

“On top of it,” he said. “I need an amount I can give her to use for advertising and I want to pay her a different rate. Plus a different rate for the baking. You’ve got to do payroll next week so I need it done.”

“Thanks for telling me this now,” Kelsey said. “It would have been nice to have known that beforehand.”

“She gets her first check next week anyway.” He pulled a piece of paper out. “She’s working two hours a day baking right now. So every shift she is working, just figure out two of that at a baker’s rate.”

“The same rate you are paying your bakers at Duke’s?” Kelsey asked as she was writing it down.

“Yes. She doesn’t have the experience on paper, but who cares? She’s selling out and worth it. I have no idea what to pay her an hour for the advertising. You can figure that out, right?”

“I can,” Kelsey said. “She can keep track of those hours too.”

“Once she gets it all set up, I’m not sure it’s going to be a lot of hours. She’ll be posting pictures while she works. She said she can set them up to do it while she is working. Snap some pictures of specials and then do it from her phone quickly to set them up throughout the night.”

“Smart and efficient,” Kelsey said. “How about talking to her and see what her flat weekly fee is then?”

“That could work. I’m meeting with her tomorrow. I’ll get an idea then.”

“There is my boy.”

He turned to see his mother in the doorway of Kelsey’s office. “Hey, Mom. I didn’t see your car when I got here.”

“I was meeting a client this morning,” his mother said. “But I noticed your SUV when I pulled in. Everything okay? You’re not normally here this early.”

Source: www.allfreenovel.com
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