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Chapter 2
Oh No!
Michael
I weave through the sea of bodies, my irritation mounting with each step. I can feel the heat radiating off the throngs of people and hear the bass thump from the speakers.
I was asleep when John's emergency phone call woke me up, demanding I come over immediately. Half asleep, I put my clothes on and went to John's house, only to find myself in the middle of a party.
As I finally reached the end of the crowd, I sighed in relief. Then I look around for John's study room, trying to avoid the drunk people stumbling around and spilling their drinks all over.
What was John thinking hosting a party like this in his house? I shake my head.
"You better have a good reason for pulling me out of bed at this ungodly hour?" I fire at him as soon as I walk into the study
John grins, "Come on, man, don't be like that. Besides, since when do you go to bed early?" He asks.
"Not everyone likes to overwork themselves, John," I tell him, plopping down on one of the chairs.
"And what the hell is going on out there?" I ask, jabbing my finger toward the door to indicate the party. But then, I immediately decide that I don't want to know.
"You know what? Forget I asked," I dismissed with a wave of my hand.
But John answers anyway.
"I'm sorry about the chaos out there," He says. "I'm just throwing a welcome back party for my niece who just returned from abroad. You know I told you about her."
I can't remember the details of whatever he told me about her.
"Whatever. Can you please tell me why you called? I want to get back to my sleep." I urge him.
"Right," His expression suddenly turns serious as he starts tapping some buttons on his tablet, then pushes it toward me.
"What's this?" I ask
"It's the latest development from our competitor in the Caribbean," John replies, running a hand through his hair.
"I just don't get it. We've just expanded into these countries, and they follow us doing the same thing. Our stakes have dropped. We need to come up with a plan to stay competitive."
Being in the hotel and resort business, we are bound to have a lot of competition. Our biggest competitor, Rodriguez Group, just opened their latest resort on the same island, Saint Lucia. They have to have it all, going head-to-head with our establishments in the Caribbean.
But we aren’t backing down, either. Forget about going back to my sleep. I am now focused on beating our competitor.
I nod grimly. "It's a tough market out there. But we can't just give up. We need to come up with a plan fast."
John nods. "Agreed. But what can we do? Their resorts are just as luxurious as ours and offer competitive prices."
I tap my fingers on the table, deep in thought. "We need to offer something they don't have. Something unique."
John raised an eyebrow. "What do you have in mind?"
"Well," I begin. "We need to focus on sustainability. Our guests are becoming more environmentally conscious, and by demonstrating our commitment to sustainability, we can attract these conscious guests."
John considers this for a moment. "That's a good point. We could even market ourselves as the 'green' resort company."
I nod. "Exactly. And we could partner with local environmental organizations to show our commitment to the cause. It would generate positive publicity and attract environmentally conscious guests."
John smiles. "I like it. And we can also invest in more high-end amenities. Offer experiences that Jade Mountain can't. For example, we could build a private beach club exclusive to our guests."
